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European Commission and MTV team up to highlight dangers of climate change

20 Jul 2009

European Commission and MTV launch climate change music campaign
The European Commission has teamed up with music channel MTV Networks to launch the ‘Play to Stop – Europe for Climate’ campaign.

The campaign, set to run for six months, is to raise awareness amongst youngsters about the dangers of climate change in the run up to the Copenhagen Climate Conference.

‘Play to Stop’ targets 11 EU member states and involves concerts, tv spots, webcasts and games, plus editorial content about the battle we face in combating climate change.

EU Environment Commissioner Stavros Dimas said, ‘Today’s young people will bear the brunt of the impacts of climate change. The Copenhagen conference is probably our last chance to tackle climate change before it spirals out of control. There is an enormous desire around the globe for agreement to be reached, and we have to sustain that momentum. Events like this are vital, because young people are a tremendously important pressure group. They will be most affected by climate change – so their voices are the most important.’

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