UK supermarket ASDA and Every Can Counts initiative launch recycling programme

2 July 2009

Every Can Counts and ASDA have launched a drinks can recycling programme, to run across 49 of their stores in the North West of England. The initiative will be introduced first in Lancashire and then rolled out to all of ASDA’s 360 stores nationwide after an initial trial period.

ASDA operates more than 360 stores nationwide and employs 165,000 colleagues across the UK.

The scheme, a partnership between drinks can manufacturers, the recycling industry and leading waste management companies, is being implemented back of store as part of ASDA’s initiative to send zero waste to landfill by the end of 2010. It also makes up part of a bigger environmental programme at the supermarket which focuses on raising awareness and increasing colleague recycling – with an ultimate aim to divert all recyclable waste streams away from landfill.

Jonathan Wylie, waste and recycling manager at ASDA, said, ‘We are happy to be supporting the Every Can Counts scheme at ASDA. We believe it is important that we make it as easy as possible for our colleagues to recycle. We look forward to seeing a successful trial in Lancashire and then rolling out the programme to our other stores across the country.’

Every Can Counts is funded by the beverage can industry and WRAP (Waste & Resources Action Programme).

Copyright © 2009 NewNet

Tags: recycling

This story was published on Thursday, July 2nd, 2009 at 1:28 pm and is filed under Europe, companies. You can follow any responses to article entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “UK supermarket ASDA and Every Can Counts initiative launch recycling programme”

1. inşaat asansörü says:

   21 October 2009 at 5:47 pm

   very good…

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