Morphic Technologies reviews its strategy for fuel cell development
14th May 2009
Morphic Technologies, a Swedish engineering company, is reviewing its strategy for fuel cells through its board of directors.
As a result, greater emphasis will be placed on product planning and subsidiaries will be given clearer responsibilities. In order to ensure this happens, the company has launched a Scientific and Industrial Advisory Council which will include the company CEO, professor Lars Sjunneson, E.ON; professor Peter Lindblad, Uppsala University; professor Bengt-Erik Melander, Chalmers; professor Martin Rudberg, Linköping University and director Birger Flygare.
To improve efficiency, the activities of Helbio, which operates in fuel conversion, will be focused on its core business, and the company will become the group’s technology center for catalytic converter and reformer technology. The affiliated company Exergy will take over responsibility for the industrialisation and manufacture of Helbio’s products while Exergy Fuel Cells’ operations will be focused on the manufacture of complete fuel cell stacks and integration of fuel converters.
‘The new structure clarifies the various roles in the group while placing a stronger emphasis on marketing and sales. We will remain at the forefront in the development of new products, but we will do so in a more efficient way. Establishing a clearer division between our development and sales activities will enable us to generate stronger earnings,’ said Martin Valfridsson, CEO of Morphic Technologies.
Copyright © 2009 newnet
